Heyward isn’t shunning controversy altogether. H-E-B evacuated on San Antonio's Southeast Side after bomb threat.Bill Miller Bar-B-Q and Spurs Sports & Entertainment filling hundreds of positions in San Antonio.Heir to Texas car dealerships hired hit men to kill ex-girlfriend and her boyfriend, feds say.San Antonio area family beats out competition 'Great Christmas Light Fight'.'I ain't complaining': UTSA graduate eats Whataburger for weeks to create perfect Christmas tree.Tronc Inc., the owner of the Los Angeles Times and Chicago Tribune, has begun using the Whisper widget on some pages.
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commissioned Whisper to create a campaign for “13 Reasons Why,” about a teen’s suicide, while MTV paid Whisper to promote its Movie and TV Awards. “Why don’t we do this ourselves? We are developing a lot more interesting ways to automatically generate stories around topics and news.”Ī few companies have started to notice. “Journalists were using Whisper to pull together content packages and attract a meaningful audience,” Liew said.
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Online publishers are eager to feature slideshows and videos in their articles, and Whisper’s software can identify the subject of a story on a given web page and automatically generate a collection of relevant Whispers to post alongside. The company’s potential as a promotional tool became apparent to Whisper executives when they saw other sites, like Buzzfeed, using members’ postings to attract readers and viewers. While Liew first invested because he saw a fast-growing social media app - Lightspeed also invested in Snap Inc. Fortune reported last September that the company was trying to raise more money.Īccording to Jeremy Liew, a partner at Lightspeed, Whisper is evolving to compete for ad dollars with Vice Media Inc., BuzzFeed Inc. Whisper, which launched in April 2013 and has more than 30 million active monthly users, has had its own financial struggles. Secret, once worth $100 million, closed in 2016. It recently sold its technology and staff to Square for $1 million and shut down. Yik Yak, once worth $400 million, was the latest failure Heyward noticed.
The anonymous-messaging landscape is littered with too many casualties to believe that’s possible.
Heyward has abandoned dreams of being the next Facebook or Snapchat. Whisper can stitch together a slideshow or video of users’ posts and photos for dissemination on Facebook, Twitter and or any website. Software named Eliot sifts through the blizzard of messages to decide which clips and topics are trending, and creates stories for advertisers and media companies hungry for inexpensive material. That’s where were going.”Īrtificial intelligence is a crucial part of that equation. We want to do it in under five seconds and make it better. “Let’s say you work at Apple or Vice and you want to produce a three-to-five minute video,” Heyward, 29, said in an interview from his Los Angeles headquarters. Now he’s charting a new chapter by making Whisper a marketing tool - promoting the next Netflix or MTV hit - as well as a forum for controversial topics.